Ashton Reeves

An estate agents based in the UK, Ashton Reeves were due to be opening a new branch and wanted to bring the branding up-to-date to reflect the new changes and ethos of the brand. With fairness at the forefront of their service we created a brand identity to reflect this, building a brand that felt professional and contemporary through the sleek logos and type system, and an approachable vibe through the people-centric imagery and wholesome, textured illustrations. The branding was rolled out across all touch points, including the interiors in the shops which had also been updated to reflect the new look.

Brand vibe

Professional, modern, fair

Brand archetypes

The Citizen

Brand season

Summer/Winter

Ashton Reeves

An estate agents based in the UK, Ashton Reeves were due to be opening a new branch and wanted to bring the branding up-to-date to reflect the new changes and ethos of the brand. With fairness at the forefront of their service we created a brand identity to reflect this, building a brand that felt professional and contemporary through the sleek logos and type system, and an approachable vibe through the people-centric imagery and wholesome, textured illustrations. The branding was rolled out across all touch points, including the interiors in the shops which had also been updated to reflect the new look.

Brand vibe

Professional, modern, fair

Brand archetypes

The Citizen

Brand season

Summer/Winter

Ashton Reeves

An estate agents based in the UK, Ashton Reeves were due to be opening a new branch and wanted to bring the branding up-to-date to reflect the new changes and ethos of the brand. With fairness at the forefront of their service we created a brand identity to reflect this, building a brand that felt professional and contemporary through the sleek logos and type system, and an approachable vibe through the people-centric imagery and wholesome, textured illustrations. The branding was rolled out across all touch points, including the interiors in the shops which had also been updated to reflect the new look.

Professional, modern, fair

The Citizen

Summer/Winter