With a strong focus on body positivity, Flissie’s mission is to empower women and help them feel comfortable through the comfiest, sustainable women’s boxers. We created a brand that felt warm, friendly and approachable, through the bold fonts, the warm colour palette and body-positive inspired illustrations.
Brand vibe
Grounded, approachable, friendly, inclusive
Brand archetypes
The Advocate & Everyman
Brand season
Autumn
Flissie
BRAND STRATEGY | BRAND IDENTITY
With a strong focus on body positivity, Flissie’s mission is to empower women and help them feel comfortable through the comfiest, sustainable women’s boxers. We created a brand that felt warm, friendly and approachable, through the bold fonts, the warm colour palette and body-positive inspired illustrations.
Brand vibe
Grounded, approachable, friendly, inclusive
Brand archetypes
The Advocate & Everyman
Brand season
Autumn
Flissie
BRAND STRATEGY | BRAND IDENTITY
With a strong focus on body positivity, Flissie’s mission is to empower women and help them feel comfortable through the comfiest, sustainable women’s boxers. We created a brand that felt warm, friendly and approachable, through the bold fonts, the warm colour palette and body-positive inspired illustrations.