Flissie

With a strong focus on body positivity, Flissie’s mission is to empower women and help them feel comfortable through the comfiest, sustainable women’s boxers. We created a brand that felt warm, friendly and approachable, through the bold fonts, the warm colour palette and body-positive inspired illustrations.

Brand vibe

Grounded, approachable,
friendly, inclusive

Brand archetypes

The Advocate & Everyman

Brand season

Autumn

Flissie

With a strong focus on body positivity, Flissie’s mission is to empower women and help them feel comfortable through the comfiest, sustainable women’s boxers. We created a brand that felt warm, friendly and approachable, through the bold fonts, the warm colour palette and body-positive inspired illustrations.

Brand vibe

Grounded, approachable, friendly, inclusive

Brand archetypes

The Advocate & Everyman

Brand season

Autumn

Flissie

With a strong focus on body positivity, Flissie’s mission is to empower women and help them feel comfortable through the comfiest, sustainable women’s boxers. We created a brand that felt warm, friendly and approachable, through the bold fonts, the warm colour palette and body-positive inspired illustrations.

Grounded, approachable,
friendly, inclusive

The Advocate & Everyman

Autumn