Mana the Movement

In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature.

Brand vibe

Clean, contemporary,
sustainable, sleek.

Brand archetypes

The Alchemist & Activist

Brand season

Winter

Mana the Movement

In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature.

Brand vibe

Clean, contemporary, sustainable, sleek.

Brand archetypes

The Alchemist & Activist

Brand season

Winter

Mana the Movement

In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature.

Clean, contemporary, sustainable, sleek.

The Alchemist & Activist

Winter