In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature.