Mana the Movement

BRAND STRATEGY | BRAND IDENTITY | WEB DESIGN

In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature. I was also asked to create a home page design which you can see live here.

Brand vibe

Clean, contemporary,
sustainable, sleek.

Brand archetypes

The Alchemist & Activist

Brand season

Winter

Mana the Movement

BRAND STRATEGY | BRAND IDENTITY
WEB DESIGN

In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature. I was also asked to create a home page design which you can see live here.

Brand vibe

Clean, contemporary, sustainable, sleek.

Brand archetypes

The Alchemist & Activist

Brand season

Winter

Mana the Movement

BRAND STRATEGY | BRAND IDENTITY | WEB DESIGN

In Polynesian culture, Mana is the spiritual life force that permeates the universe. With this in mind, Mana’s mission is to embody this energy. Creating a movement to minimise human impact on the planet, but in style, through sustainable, luxury clothing. The brand identity reflects this. Through the bold, statement logo, to the fresh, nature-inspired colour palette and clean, sans-serif fonts, the Mana branding feels sleek, modern yet environmentally inspired. Illustrations based on an eco-system concept, were provided to be used altogether as a brand mark or separately as assets, along with a texture inspired by the patterns found in nature. I was also asked to create a home page design which you can see live here.

Clean, contemporary, sustainable, sleek.

The Alchemist & Activist

Winter